DIAB Engineering
Faced with the challenge of needing to recruit over 2000+ skilled trades in a 6 month period, DIAB engaged Empresario to diagnose, design and deliver a new brand to work in tandem with their growth aspirations.
Challenge
DIAB Engineering faced a critical scaling challenge — needing to recruit 2,000+ qualified blue-collar workers within just six months.
Despite being an established player in mining services, DIAB had:
- No clear employer brand
- No digital recruitment ecosystem
- No strong market presence as an employer
Failure to deliver on hiring targets risked serious reputational damage and project delays.
Process
Empresario was engaged to build a complete employer brand and recruitment engine — from zero to scale in just 8 weeks.
Employer Brand & EVP
Defined DIAB’s Employer Value Proposition and positioned the company competitively against established industry players.
Digital Recruitment Ecosystem
Designed and launched a conversion-focused website and careers platform, integrated with the Rapid Crews system to handle high-volume applications.
Full-Scale Campaign Execution
Delivered a multi-channel campaign across:
- Social media (targeted + geolocation campaigns)
- Radio & outdoor billboards
- Digital performance channels
End-to-End Delivery
Handled everything from brand identity redesign to campaign collateral — ensuring consistency across every touchpoint under tight deadlines.
Result
The campaign transformed DIAB from an unknown employer into a high-performing recruitment brand.
- 6,000+ qualified candidates generated (3× target)
- 7,200 monthly website visitors (+5000% growth)
- 17% conversion rate (vs 2.5–7.5% industry average)
- 5,000+ social followers built from zero
Daily applications increased from 3–5 to sustained high-volume flow, enabling DIAB to fully staff projects on time.
Beyond immediate hiring success, the project delivered a scalable employer brand and digital system — giving DIAB long-term recruitment capability and stronger market positioning.
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