UON Energy had ambitious growth aspirations but no structured marketing function to support them. Marketing activity was fragmented and decentralised — there was no strategy, no systems, no governance, and no dedicated team in place. Collateral was inconsistent, the tech stack was undefined, and there was no clear connection between marketing activity and the business's strategic growth plan. The challenge was to build the entire marketing function from the ground up — and do it while operating inside the business as an embedded outsourced Marketing Lead.

The engagement began with a comprehensive audit and analysis of the business — its market position, competitive landscape, internal capabilities, and growth objectives. From there, we developed a detailed set of strategic recommendations that formed the foundation for everything that followed.

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Strategic marketing plan

We developed UON Energy's annual strategic marketing plan, directly aligned to the business's growth plan and commercial aspirations. The plan was presented to and endorsed by the executive team for deployment — giving marketing a clear mandate and measurable objectives for the first time.

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Marketing function build

We project managed the transformation of UON's marketing function from scratch — designing a resourcing model, establishing systems and processes, developing foundational brand collateral, and implementing the marketing technology stack. What had been a fragmented, ad hoc effort became a structured, governed function.

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Website deployment

We project managed and deployed the company website — giving UON a professional digital presence aligned to the new brand positioning and marketing strategy.

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Internal communications

We developed the internal communications strategy for the business and supported its activation — ensuring employees were informed, engaged, and aligned to the company's direction during a period of significant growth and change.

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Vision, values, and charter activation

We activated the revised vision, values, and charter frameworks across the organisation — creating visibility for the initiative at head office as well as site-based locations, embedding the cultural foundations needed to support the business's growth ambitions.

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Industry awards

We supported the business in developing submissions for numerous industry awards — building external credibility and recognition for UON's achievements in the energy sector.

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The engagement delivered a complete marketing transformation for UON Energy:
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• A fully operational marketing function with systems, processes, and governance in place — replacing what had been entirely fragmented and decentralised
• An executive-endorsed strategic marketing plan directly supporting the business's growth objectives
• A new company website, foundational brand collateral suite, and marketing tech stack
• An internal communications strategy connecting employees to the company's vision and direction
• Activated vision, values, and charter frameworks visible across head office and site locations
• Multiple industry award submissions building external market credibility

When the function was ready, we managed the transition and handover to UON's newly recruited in-house marketing team — ensuring continuity and leaving the business with everything it needed to sustain momentum independently.